About

Built for the ten minutes after a lead arrives

Most CRMs are built for reporting on what has already happened. This one is built for the part that decides whether anything happens at all.

We built this for a team that was spending real money on Meta lead ads and losing a third of it to the gap between a form being submitted and somebody picking up a phone. The leads were not missing. They were in a notification email, in a downloaded CSV, in a WhatsApp group — everywhere except in front of the person whose job it was to ring them.

Everything in the product comes back to closing that gap and then proving what happened afterwards: leads that arrive on the board by themselves, calls that log themselves against the right person, and reports that were already written because they are the same reports every sales manager runs.

What we hold the product to

A lead is never lost quietly
Every inbound delivery is stored exactly as it arrived, whether or not it became a lead. When something goes wrong, the evidence is there and the lead can be recovered — instead of an apology to a customer who never got a call.
The software says what it is unsure of
Duplicates are flagged, never blocked. A conflicting edit is shown to you, not silently resolved. Where the product cannot know the right answer, it asks rather than guesses.
Your data belongs to you
Export everything as CSV on any plan. Run the whole thing on your own servers if you want to. We do not treat the difficulty of leaving as part of the product.
We do not sell the roadmap
Everything on the features page exists today, except the mobile app, which says so where it appears. If you ask whether we have something and we do not, you will be told no.
“The gap between a form being filled in and a phone ringing is where the money goes.”

Who it is for

Teams that recognise themselves in this

You buy leads

Meta, Google, a lead aggregator, your own site. The cost per lead is a number you know, and speed of response is what turns it into revenue.

You sell on the phone

Deals are done in conversations, not email threads. Who called whom, when, and what came of it is the record that matters.

You have outgrown the spreadsheet

More than three people, more than a few hundred leads, and nobody can now say with confidence which source is paying for itself.

Come and see it

Thirty minutes with your own pipeline and your own lead sources. We will tell you honestly whether it fits.